Relevance critical with video marketing as 70 percent ignore poorly targeted content

70% of people who see videos ignore it if it is not relevant to them.  Considering your target audience becomes more and more important if you want your videos to sell.  Women are even more critical in this area than men.  Paring the video to a relevant blog post helps even more.  Targeted videos also increase the likelihood that a purchase decision will be reached.

Relevance critical with video marketing as 70 percent ignore poorly targeted content