Louisville Marketing Labs: The Problem With Marketing

The Problem With Marketing Is All The Rules Have Changed

Not only have all the marketing rules changed, they keep changing.  How can you understand such a moving target?  20 years ago it was simple.  Open a business, get a Yellow page ad, run some newspaper specials and you were good.

That is no longer the case.

Is your brick and mortar business generating the clients that it needs to grow? Phonebook, newspaper, radio, tv, all of these methods of advertising continue to become less effective and more expensive.  Yet there is a means of advertising that is likely to cost much less in the long run and be 10 times as effective.

In today’s world your business needs to be online to be seen.  The thing is the advertising that was king just 10 years ago doesn’t work anymore.  80% of consumers go online to research local purchases.  If you are not online you lose out.

Recently Google has made it even more profitable for local business to be online with their revamping of local search and tying together their traditional SEO listings with Google Places giving you a super listing.

With online sites like Facebook you can go further and actually build a solid relationship with your customers.  When you do that, if you do it right, they will naturally tell others about you and your message will spread to their friends, their friends friends, and it just keeps going.

All of this is well and good, but you need to know how to access it.  Louisville Marketing Labs can do that for you.  We can get you online or if you already are we can show you the buttons to push to get these local listings.

Louisville Marketing Labs

At Louisville Marketing Labs we keep track of what is happening for you.  We keep doing the things for you that bring more customers through your door.  I invite you to visit http://LouisvilleMarketingLabs.com and discover what it takes to be successful online.

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