Social Media Gone Astray

Walmart put up a Facebook campain to send rapper Pitbull to the store with the most likes.  A couple of writers at Something Awful decided that store should be in Kodiak Alaska and started their own Twitter campaign to make it so.  That store is way ahead with over 66,000 likes more than 10 times the population of Kodiak.  Workers at the Walmart Store in Kodiak are preparing to welcome Pitbull.

Social Media Gone Astray

Relevance critical with video marketing as 70 percent ignore poorly targeted content

70% of people who see videos ignore it if it is not relevant to them.  Considering your target audience becomes more and more important if you want your videos to sell.  Women are even more critical in this area than men.  Paring the video to a relevant blog post helps even more.  Targeted videos also increase the likelihood that a purchase decision will be reached.

Relevance critical with video marketing as 70 percent ignore poorly targeted content

Relevance critical with video marketing as 70 percent ignore poorly targeted content

70% of people who see videos ignore it if it is not relevant to them.  Considering your target audience becomes more and more important if you want your videos to sell.  Women are even more critical in this area than men.  Paring the video to a relevant blog post helps even more.  Targeted videos also increase the likelihood that a purchase decision will be reached.

Relevance critical with video marketing as 70 percent ignore poorly targeted content

Web Equity, How To Create Local Web Presence

All about your Web Presence, what is most important and next and so on.  This infographic explains it all in a simple way.  If you adopt it’s methods you will move yourself ahead on the web.

If you click on the infographic it will take you to a details page where you can get more information about what it all means.

Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.  Based on a work at www.blumenthals.com.

Relevance critical with video marketing as 70 percent ignore poorly targeted content

70% of people who see videos ignore it if it is not relevant to them.  Considering your target audience becomes more and more important if you want your videos to sell.  Women are even more critical in this area than men.  Paring the video to a relevant blog post helps even more.  Targeted videos also increase the likelihood that a purchase decision will be reached.

Relevance critical with video marketing as 70 percent ignore poorly targeted content

How Small Businesses Can Build An Online Presence

Here's a technique for helping local enterprise rank for their websites, even if they have websites which might be poorly finished and butt-ugly. Local rating is well done and essential in your shoppers success. Be taught one of the best ways to move ahead.

Put a Large, Pink Entrance Door on Your Shopper’s Local Presence

While you made your local searches and checks of niche markets, you will have seen that only a few businesses and professional practices ranked well in the search engines. That’s as a result of there are search engine optimization errors of their touchdown pages that stop them from being indexed properly for their niche. Others merely don’t have one.

One of the crucial efficient steps you possibly can take to remedy that's to present them a “front door” to their website. This can be a standalone page that has nice SEO value and points directly at the shoppers enterprise or website. These “entrance door” pages are easy in design, load quickly and have a tightly targeted intent: get a prospect to call the business on the phone.

Most people who need a service go searching for it online. Once they go searching, they wish to call someone. Many have an urgent need and don’t want to need to hunt around for the “contact us” web page that almost all web sites add like it was an afterthought.

Your Entrance Door pages must have:

● The consumer’s emblem or photo of their business as seen from the street

● The client’s enterprise title in large letters and as an <h1> headline

● The client’s cellphone quantity in large, straightforward to read numbers

● Tightly focused, customer oriented pre-selling copy

● A strong name to motion - name NOW

● Absolutely nothing else on the page - no AdSense, no different links however the client’s (make the header graphic and title clickable links); nothing to

distract the reader from calling your client.

This method saves you from really redoing the client’s personal Web web page and offers their web site a fantastic backlink, which is able to enhance their rankings. Once you mix this methodology with running a blog and article writing that supports the Front Door page, you make your self invaluable to the client.

In case your authoritative articles and blog posts all have backlinks that time to the Entrance Door web page, several things will happen

● Your Front Door web page will rise to the top

● Your supporting backlinks will seem right beneath the Entrance Door

● You will push your client’s competitors farther and farther down in the SERP’s

The actual worth to you, as a advertising and marketing marketing consultant who earns huge month-to-month fees for his or her work, is controlling the top spot within the SERP’s.

At all times be certain your Front Door web page will get all the backlinks out of your supporting blogs, articles and other online resources.

If you like, you can take over your complete first page of the SERP’s in some niches! Just add some social networking pages (Squidoo, Hub Pages), some categorised advertisements (craigslist, USFreeAds, backpage.com) and at least one WordPress blog post with targeted keyword tags. WordPress tags have great search engine optimisation value!

This is the way in which to crush your clients’ competition and grind them into the dirt. This is nearly not possible in the “Make Money On-line” niche, but local search domination may be very straightforwa  is straight forward to do.

For more information visit http://LouisvilleMarketingLabs.com.   Louisville Marketing techniques can greatly enhance your web business.

How Small Businesses Can Build An Online Presence

The Yellow Pages Are Irrelevant:

I recently participated in a study conducted by Yelp, an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. The survey was presented to gauge how business owners feel about yellow page phone books in the digital age. Over 3500 business owners participated in this survey.

The Questions

1. Are Yellow pages relevant to your business? Only 24% said yes. This was perhaps the most telling answer to the entire survey. If that question were asked of the same people just a few years ago, they would have thought you were crazy. Over the last 5 years, I have slowly migrated away from all Yellow pages advertising. At one point, I was spending over $1000 a month in three separate books for my two retail store locations. Why three books? As many of you know, there is more than one player and in order to hit all of my target audience, I had to list my stores in three separate books. Today, I spend $0 in the Yellow pages and allocate all of my advertising dollars to online media.
2. How many times per month do you rely on a Yellow page phone book to find a local business? Only 10% of the business owners use phone books more than once a month. I couldn’t tell you the last time I used one. In fact, I don’t know if we have them anymore? Do you?
3. What percentage do you think your customers find your business using Yellow pages? 90% said they think less than 25% of their customers find them using the Yellow pages. We started polling our new customers about 5 years ago and the information that I was receiving is what gave me the courage to drop the Yellow pages. If you are still using them, I strongly suggest you start polling your first time customers how they found your business.

The Conclusion

Business owners have clearly observed the shrinking relevance of yellow page phone books. As we continue to move away from printed phone books, online and mobile directories will continue to grow as the customers choice for local business information.